Comparative Estimate of the Effects Which a Continuance and a Removal of the Restriction Upon Cash Payments Are Respectively Calculated to Produce

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Pornind de la noi perspective teoretice in psihologia sociala, psihologia culturala si marketing, globalizarea, cultura si brandingul ofera indrumari pentru impregnarea marcilor cu semnificatii simbolice cultural care pot crea legaturi psihologice profunde cu consumatorii multi-culturali.