Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?

Cea mai importanta autoritate in inovare si crestere prezinta o carte inovatoare de care fiecare companie are nevoie pentru a transforma inovatia dintr-un joc de noroc intr-unul in care dezvolta produse si servicii pentru care clientii nu numai ca doresc sa le cumpere, dar sunt dispusi sa plateasca preturi premium. Cum stiu companiile sa creasca?