Competition in Higher Education Branding and Marketing

Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.

Colaboratorii cu experienta in invatamantul superior, sociologie, educatie comparativa si internationala, marketing, clasamente si filantropie educationala folosesc cadre teoretice si cazuri noi din Africa, Asia, Europa, America Latina si SUA pentru a mapa peisajul marcii invatamantului superior.