Competition's New Clothes

Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives will appeal to anyone, from company executives to enthusiasts, with an interest in the economics of contemporary industry and services.

Douazeci de povesti revelatoare despre rivalitatea din viata reala intre firme din diverse industrii, inclusiv vin, schi, opera, jocuri video si vase de croaziera. Aceste naratiuni distractive si perspicace vor atrage pe oricine, de la directori de companie pana la entuziasti, cu un interes pentru economia industriei si serviciilor contemporane.