Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

Aceasta carte prezinta strategii care pun clientul in centrul unei intreprinderi. Largeste definitia valorii clientilor dincolo de beneficii si preturi tangibile pentru a include atat beneficii tangibile si necorporale, cat si costurile totale de proprietate, acceptand in acelasi timp o varietate de nevoi unice ale clientilor.