Compulsive Buying

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Cumpararea compulsiva: trasaturile consumatorului, autoreglementarea si etica marketingului prezinta un discurs integrator asupra cumpararii compulsive, concentrandu-se pe perspectiva clientului si pe activitati de marketing care promoveaza consumul excesiv.