Consumer Behavior Change and Data Analytics in the Socio-Digital Era

Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.

Se concentreaza pe concepte, teorii si tehnici analitice pentru a urmari schimbarea comportamentului consumatorului. Cartea prezinta cercetari si practici multidisciplinare care se concentreaza pe analiza sociala si comportamentala pentru a urmari schimbarile de comportament ale consumatorilor si pentru a imbunatati luarea deciziilor in randul intreprinderilor.