Consumer Behavior in Tourism and Hospitality Research

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.

Capitolele din acest volum ofera instrumente si dovezi utile pentru intelegerea profunda a cumpararii, consumului si a fiintei turistilor prin examinari ale auto-descrierilor de catre consumatori a markerilor personali ai configuratiilor calatoriei lor.