Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

O carte provocatoare de gandire si riguroasa din punct de vedere academic despre comportamentul consumatorului, care este, de asemenea, placuta de citit, acest text se concentreaza pe exemple de comportament international al consumatorilor in actiune, in timp ce realizeaza un echilibru intre aspectele sociologice si psihologice ale comportamentului consumatorului.