Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

A doua editie a cartii ,,Comportamentul si analiza consumatorilor" ofera un manual despre comportamentul consumatorilor pentru noua realitate a marketingului. Intr-o lume a Big Data, invatarii automate si inteligentei artificiale, acest text cheie analizeaza problemele, cercetarile si conceptele esentiale pentru navigarea pe acest nou teritoriu.