Consumer Culture Theory

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.

Cel de-al douazecilea volum de Cercetare in comportamentul consumatorului prezinta douasprezece capitole, selectate din cele mai bune lucrari prezentate la cea de-a 13-a Conferinta anuala de teorie a culturii consumatorilor 2018. Cartea exploreaza trei linii narative care au prevalat in timpul conferintei: „Obiecte si faptele lor”, „Glocalizare ”si„ Constituirea pietelor ”.