Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

Aceasta introducere practica in cercetarea publicului arata studentilor ca efectuarea de cercetari privind consumatorii nu este doar o abilitate necesara pentru orice viitor profesionist media, ci poate fi si o experienta creativa si distractiva. Elevii invata cum sa planifice si sa finalizeze un proiect de cercetare de la cererea de propuneri initiala pana la prezentarea finala a constatarilor.