Consumer Management in the Internet Age

This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

Aceasta carte analizeaza managementul consumatorilor online, o practica in care clientii monitorizeaza, raporteaza si disciplina lucratorii prin postarea de recenzii online. Prin examinarea comunitatilor de recenzenti, autorul analizeaza modurile in care nevoia noastra de scop colectiv este din ce in ce mai transformata in productie de profit in capitalismul modern.