Consumer Nationalism in China

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Aceasta carte va fi prima carte care analizeaza sistematic diferitele valuri ale nationalismului de consum din China, tipurile de actiuni nationaliste ale consumatorului si impactul critic al noului val care a crescut posibilitatea unei baze de consumatori care ar putea deveni ostila in orice moment. moment.