Consumer Psychology

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes.

Aceasta carte abordeaza psihologia consumatorului dintr-o perspectiva unica - acopera intreaga durata de viata, de la nastere pana la batranete. Aceasta carte reuneste cele mai recente descoperiri si teorii despre consumul copiilor si tinerilor, inclusiv intelegerea copiilor despre publicitate si marketing, identitatile adolescentilor si tinerilor si gusturile lor de consum.