Contemporary Issues in Branding

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.

Aceasta carte ofera studentilor si cadrelor universitare o analiza cuprinzatoare a teoriei si practicii branding-ului. Provocarea de a explora modalitati noi si eficiente de valorificare a puterii comunicarii pentru a se implica cu partile interesate ale companiei in moduri interactive, imediate si inovatoare este mereu prezenta in era digitala.