Contemporary Issues in Sports Marketing

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Aceasta carte exploreaza probleme cheie si de actualitate care apar in domeniul marketingului sportiv, solicitand in acelasi timp o atentie suplimentara industriei infloritoare a sportului. Capitolele din aceasta carte au fost publicate initial ca un numar special al Journal of Strategic Marketing.