Contemporary Selling

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

,,Vanzarile contemporane" este singura carte care combina o acoperire completa a proceselor actuale de vanzare personala cu o analiza directa a practicilor de management al vanzarilor, prezentate intr-un mod in care studentii doresc sa invete, iar instructorii doresc sa predea.