Content Strategy at Work

Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.

Inclusiv studii de caz de la echipele de la Johns Hopkins Medicine, MINI, Icebreaker si multe altele, aceasta carte este potrivita pentru designeri, arhitecti de informatii, redactori, manageri de proiect si cei care lucreaza cu continut vizual sau verbal. Prezinta un cadru de strategie de continut si modalitati de implementare in departamentele interne de marketing si consultantele.