Corporate Cancel Culture and Brand Boycotts

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

Aceasta carte examineaza complexitatea consecintelor neintentionate ale retelelor sociale, care afecteaza adesea brandurile si companiile, atat dintr-o perspectiva economica, cat si reputationala. Introduce termenul ,,cultura corporativa a anularii", subliniind tendinta tot mai mare a clientilor de a utiliza retelele sociale pentru a comunica nemultumirile lor catre companii.