Corporate Communication

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

Acest volum examineaza, analizeaza si ilustreaza practica comunicarii corporative ca un activ critic al afacerii intr-o perioada de schimbare globala. Se analizeaza nevoile majore de comunicare din ciclul de viata al organizatiilor: fuziuni si achizitii, schimbare structurala, schimbare de cultura, inovare, conducere noua, reducere, extindere globala, competitie, luare a deciziilor etice, actiune politica si implicare a angajatilor.