Corporate Entrepreneurship

This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship.

Acest manual de baza, scris de o autoritate recunoscuta pe aceasta tema, acopera transformarea antreprenoriala in organizatii mai mari si arata cum se poate realiza acest lucru prin construirea unei arhitecturi organizationale care incurajeaza creativitatea, inovatia si antreprenoriatul.