Corporate Social Responsibility is Not Public Relations

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

Cercetarile arata ca CSR imbunatateste performanta afacerii pe termen lung. Aceasta carte sustine ca increderea este in joc pentru fiecare organizatie si este motivul pentru care strategiile de comunicare trebuie sa raspunda in mod autentic.