Creating Brand Cool

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.

In aceasta combinatie fascinanta de ghiduri practice despre branding si memorii de afaceri, un pionier in industrie prezinta procesul de gandire si instrumentele necesare pentru a crea o afacere de comert electronic de succes prin dezvoltarea unei atractii emotionale distincte fata de un brand, dincolo de ofertele individuale de produse.