Creative Design and Innovation

This book identifies key factors and processes that have contributed to the creation of successful new products, buildings and innovations. A must-read for practitioners in design, engineering, architecture and product management, and students and instructors of those subjects.

Aceasta carte identifica factorii si procesele cheie care au contribuit la crearea de produse noi, cladiri si inovatii de succes. O lectura obligatorie pentru practicienii din domeniul designului, ingineriei, arhitecturii si managementului de produs, precum si pentru studentii si instructorii acestor domenii.