Creative Selection

An insider's story of creativity and innovation at Apple under Steve Jobs. Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

O poveste din interior despre creativitate si inovatie la Apple sub conducerea lui Steve Jobs. Creative Selection le arata cititorilor cum un grup mic de oameni a dezvoltat un model de design evolutiv si cum au folosit aceasta metodologie pentru a crea un software inovator si intuitiv, pe care nenumarate milioane de oameni il folosesc in fiecare zi.