Crisis Communications

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

Ajunsa la a sasea editie, aceasta carte ofera studii de caz captivante, orientate spre practica, care analizeaza pregatirea si raspunsurile profesionistilor in comunicare in situatii de criza, ilustrand aspecte cheie pentru comunicarea cu partile interesate atat interne, cat si externe, in timpul si dupa o criza.