Crisis Communications

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals’ crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

Ajunsa la cea de-a sasea editie, aceasta carte ofera studii de caz captivante, orientate spre practica, care analizeaza pregatirea si raspunsurile profesionistilor in comunicare la criza, ilustrand considerente cheie pentru comunicarea cu partile interesate interne si externe in timpul si dupa o criza.