Cross-Cultural Management

Cross-cultural Management explores a range of topics that are essential to provide students with a big picture perspective on the impact of culture on international business. It provides in-depth information on how cultures, demographics, and beliefs influence the way business is conducted.

Managementul intercultural: cu Insights from Brain Science exploreaza o gama larga de subiecte despre impactul culturii in afaceri internationale si invers si impactul intreprinderilor si al persoanelor in formarea unei culturi. Ofera informatii critice si aprofundate despre globalizare, leadership global / glocal, marketing intercultural si negociere interculturala.