Cross-Cultural Personal Selling

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones.

Oferind o analiza aprofundata, aceasta carte le permite cititorilor sa inteleaga aspectele teoretice ale vanzarii personale si exploreaza dificultatile vanzarii de servicii care sunt sensibile la diferentele culturale, de varsta si de gen si la clientii care provin din diverse zone culturale.