Cultural Distance in International Ventures

This book uses the concepts of both cultural and psychic distance to analyse managers' perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry.

Aceasta carte foloseste conceptele de distanta atat culturala, cat si psihica pentru a analiza perceptiile managerilor in mediile de afaceri internationale, cu un accent specific pe proiectele europene si chineze din industria tehnologiei ecologice.