Cultural Mediation for Museums

This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

Aceasta carte prezinta o aplicatie inovatoare a marketingului strategic si experiential in sectorul muzeal, care utilizeaza un nou model de mediere culturala pentru a imbogati experienta vizitatorilor printr-o implicare sporita a publicului.