Culture's Influence on the Websites of German and Chinese Companies

The author examine whether culture has traceable influences on the internet presences of international companies and what impact these influences have on the respective web design. Therefore, he analses sample internet presences of German and Chinese companies to finally propose a culturally optimized blueprint of a website.

Autorul examineaza daca cultura are influente urmaribile asupra prezentei pe internet a companiilor internationale si ce impact au aceste influente asupra designului web respectiv. Prin urmare, el analizeaza mostre de prezente pe internet ale companiilor germane si chineze pentru a propune in sfarsit un model optimizat cultural al unui site web.