Customer Care Excellence

Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus.

Excelenta in asistenta pentru clienti stabileste scena pentru ingrijirea clientilor intr-un context de asteptari crescande ale clientilor, globalizare si dezvoltare a tehnologiei. Folosind studii de caz si exemple internationale (inclusiv eBay, Virgin si Aviva), se pare sa defineasca un serviciu cu adevarat excelent si arata cum organizatiile pot crea atentia catre client.