Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies.

Aceasta carte ofera o sinteza a perspectivelor de cercetare privind implicarea clientilor printr-o colectie de capitole de la liderii de gandire. Identifica valori de ultima ora pentru captarea si masurarea implicarii clientilor si evidentiaza cele mai bune practici in implementarea strategiilor de marketing pentru implicarea clientilor.