Customer Experience Management in the Caribbean

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.

In lumina trecerii de la servicii si satisfactie la loialitate si retinere, Experienta clientilor (CX) este vitala, implicand toate interactiunile cu un brand. Succesul necesita planificare, instruire, utilizarea datelor, adaptare la tehnologie.