Customer Relationship Management

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.

Aceasta carte echilibreaza aspectele comportamentale si ale bazei de date ale managementului relatiilor cu clientii, oferind studentilor o introducere cuprinzatoare asupra unui aspect adesea trecut cu vederea, dar important, al strategiei de marketing.