Customer Visits: Building a Better Market Focus

Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.

Vizitele la clienti efectuate de o echipa de specialisti in marketing si ingineri joaca un rol important in explorarea satisfactiei clientilor. Aceasta carte ofera instructiuni pas cu pas pentru utilizarea acestei tehnici de cercetare de piata.