Damsels in Design

In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.

La mijlocul anilor 1950, un grup inovator de femei la General Motors (supranumit Damsels of Design de catre specialistii in marketing) si omologii lor de la Ford, Hudson, Studebaker, Packard si Tucker au schimbat pentru totdeauna istoria automobilelor. Cititi povestea nespusa a femeilor care au excelat in epoca Mad Men a designului auto si industrial.