Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.

Concentrandu-se pe aspecte importante ale analizei datelor care faciliteaza inovatia, promoveaza antreprenoriatul si imbunatatesc eficienta si eficacitatea marketingului, aceasta carte ofera cercetatorilor si practicienilor din domeniul afacerilor perspective asupra tehnicilor, instrumentelor, modelelor si studiilor de caz privind analiza datelor in domeniile largi ale inovarii, antreprenoriatului si marketingului.