Data-driven Retailing

Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.

Managerii de retail vor afla cum poate fi utilizata analiza datelor pentru a optimiza preturile, loialitatea clientilor si logistica fara algoritmi complexi. Scopul cartii este de a ajuta managerii sa puna intrebarile potrivite in timpul unui proiect, ceea ce ii va pune pe calea sa ia deciziile corecte.