Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Marketingul bazelor de date se afla la rascrucea tehnologiei, strategiei de afaceri si managementului relatiilor cu clientii. Aceasta este o lectura esentiala pentru cei interesati de marketingul bazelor de date, managementul relatiilor cu clientii si optimizarea clientilor."