Debates in Marketing Orientation

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Aceasta carte examineaza problema fundamentala a orientarii spre marketing, luand in considerare starea actuala a orientarii spre marketing, orientarea catre client si rolul unui individ in procesul de marketing. Este o referinta utila pentru practicieni in marketing, studenti si directori.