Decolonizing Marketing Theory and Practice

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

Aceasta carte se scufunda adanc in nevoia critica de a provoca si transforma bazele educatiei de marketing. Adresata cercetatorilor si cadrelor universitare din domeniul marketingului, aceasta carte ofera o explorare profunda a dinamicii predarii si invatarii dintr-o perspectiva mai incluziva si diversa.