Deeply Responsible Business

Deeply Responsible Business profiles corporate leaders of the past two centuries who made social missions vital to their businesses. Geoffrey Jones explores the characters and motivations of fourteen such leaders and compares their deep social and environmental commitments to the lukewarm “corporate social responsibility” of today.

Deeply Responsible Business profileaza liderii corporativi din ultimele doua secole care au facut misiunile sociale vitale pentru afacerile lor. Geoffrey Jones exploreaza personajele si motivatiile a paisprezece astfel de lideri si compara angajamentele lor sociale si de mediu profunde cu ,,responsabilitatea sociala corporativa" de astazi.