Demand-Driven Business Strategy

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

Aceasta carte explica modalitatile de transformare a modelelor de afaceri de la cele conduse de oferta la cele conduse de cerere prin intermediul tehnologiilor digitale si al analizei big data. Acopera subiecte importante precum leadershipul digital, rolul inteligentei artificiale si firmele platforma si rolul acestora in transformarea modelului de afaceri.