Design Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

Ganditi-va la revolutii precum Wii de la Nintendo sau iPod-ul de la Apple. Acestea ne-au rasturnat intelegerea despre ce inseamna un joc video si despre cum ascultam muzica.