Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

Majoritatea companiilor isi doresc sa vina cu o inovatie revolutionara, precum iPod-ul de la Apple, sau sa creeze o categorie complet noua, precum Facebook. Multe depun eforturi reale pentru a fi inovatoare - investesc in cercetare si dezvoltare, atrag designeri creativi, angajeaza consultanti in inovatie.