Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

Majoritatea companiilor tanjesc sa vina cu o inovatie care sa schimbe jocul, cum ar fi iPod-ul Apple, sau sa creeze o categorie complet noua, cum ar fi Facebook. Multi depun eforturi reale pentru a fi inovatori - cheltuiesc pentru cercetare si dezvoltare, aduc designeri creativi, angajeaza consultanti pentru inovare.