Designing Brand Identity

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.

Cel mai bine vandut ghid de branding, actualizat cu tendintele si tehnologiile emergente Designing Brand Identity ofera indrumari aprofundate pentru intreaga echipa de branding, cu un proces universal in cinci etape pentru dezvoltarea si implementarea marcii.