Designing Luxury Brands

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Aceasta carte, o a doua oferta dupa prima editie de succes, arata cum sa construiesti marci de lux de succes folosind puterea stiintei senzoriale si a neuropsihologiei. Prin diverse exemple practice si experimente, cititorii vor putea sa construiasca, sa reinnoiasca sau sa extinda marcile de lux si sa priveasca luxul dintr-un unghi nou.