Destination Marketing

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

Marketingul destinatiilor ofera cititorului o imagine de ansamblu integrata si cuprinzatoare a principalelor provocari si constrangeri cu care se confrunta organizatiile de marketing al destinatiilor (ODM) si modul in care marketingul destinatiilor poate fi planificat, implementat si evaluat pentru a atinge o competitivitate sporita a destinatiilor.